Direct Mail Advertising For DUI & Criminal Attorneys

I am a defense lawyer of over 25 years who dominates my legal competitors using direct mail marketing. I have done this by sending direct mail pieces your firm can be proud of to appreciative people who have been arrested for drunk driving. Sound easy? It is not. In fact, my road to direct mail success was paved with years of failure and thousands of wasted dollars.

This is not an arrest list service. There are plenty of companies out there to provide lawyers a mailing list of arrested people. However, these arrest lists are worthless if you don’t have the proper marketing ammunition to get people to call you. Worse yet, never allow an arrest list service to mail your direct mail advertising for you.  I will not allow my work product to be shared with an arrest list service as my unique direct mail materials will be accessible to all competing lawyers using the same service.

My Own Dignified & Client Luring Mail Piece That You May Be Lucky To Get Your Hands On.

Congratulations. You have found me. When my law firm was failing there is nothing I would not do to uncover a lawyer worth a damn actually willing to disclose to me how to make direct advertising work.

Unlike any other resource you will find on marketing a law firm, I am an actual lawyer just like you who has found success through direct mail advertising. I am not a salesperson for an advertising agency or yet another marketing rep of some kind without a clue as to what it takes to connect with a potential client who has been arrested.

Think you can create a successful direct mail piece yourself? Give it a try. However, a word of warning; do not become yet another lawyer coming to me after months of wasted time and expense. More importantly, don’t allow yourself to be dominated by a competitor putting my knowledge to work against you.

Lawyers making money from direct advertising will never reveal to other lawyers what works and what doesn’t. Discover how easy it is to acquire postcards, brochures, letters, etc. from all sorts of marketing firms online targeting lawyers. At first I thought how smart I would be. I’ll simply copy all of the advice and materials available and corner the market. What I learned is that the materials available for free online are predictably worthless.

If the glossy marketing materials of these online outlets were of high value they would not be so easily available to the general public. If these advertising and “consulting” companies are so willing to share their portfolios to aspiring lawyers, I believe it is safe to assume that even they know their services are of little value.

After using one advertising or marketing agency after another, I had enough. I took it upon myself to research and experiment for years to develop the unique direct advertising package that actually works.

The Winning Direct Mail Piece: So Easy. So Profitable. Yet After Years Of Trial And Error, So Difficult To Get Right.

Years of expense and countless hours of trial and error have at long last allowed me to profit from a direct mail piece that has put my legal practice on income generating auto pilot. What I send to potential clients who have been arrested is classy, simple and direct. I have become the go to attorney for appreciative clients who have been arrested for drunk driving using this mailed correspondence I am proud to call my own.

My Mailer Has Been Labeled “The DUI Client Closer,” And Can Work For All Criminal Defense Lawyers.

Once you contact me and I am satisfied that you are not a legal competitor I will reveal who I am. You will be able to research online the extent to which I dominate the internet for all of my legal search terms. You will be able to independently verify my years of practice, multiple office locations and make your own determination as to my credibility. Most importantly, you will be one step closer to benefiting from my years of experimentation and thousands of dollars of investment. At long last you will stop wasting time and start making money. In short, you will have the opportunity to hold within your hand the mail pieces that I have created for my own marketing efforts.

I am a leading lawyer online for all major search terms dealing with dui defense within my state. With that said, the present infatuation with internet marketing for lawyers is misplaced. I have found that the best bang for the buck attorney marketing is by direct mail.

I May Not Be Willing To Help You.

Why am I offering to help you? Not so fast. I will not necessarily agree to provide you with the exact advertising material that I use until I am satisfied that you are not engaged in law in my state. This is why there is no other identifying information about me other than an email contact to reach me. Once I am satisfied that you are not a defense lawyer in my state, you will have the potential opportunity to profit from the knowledge I have to provide you.

If I am making so much money why am I offering my know how to other lawyers? While I choose to believe that I am both decent and ethical, it is not out of charity that I have made myself available to help you and other lawyers gain new clients. I am relatively young and wealthy, but not wealthy enough. I am only licensed in my state and want to use my specialized knowledge as a means to ultimately move to a warmer climate, retire from law and profit from my unique know how to help me and hopefully you.

The material I have developed will not come to you cheaply. Materials of value never do. I can only attest to the fact that I will provide you with the same successful direct mail advertising pieces that I have personally created and used myself.

I offer nothing other than the potential to get your phone to ring with clients you are not gaining access to now. Once the phone rings the rest is up to you.

Failure To Understand Direct Mail Advertising Almost Destroyed My Legal Practice.

I’ve Been There.  You have tried one direct mail strategy, maybe another, each more unsuccessful than the next. You are tempted to do what most unsuccessful lawyers do; give up. When my law firm was failing, I did everything, and I mean everything, to find a financially successful lawyer who was willing to share with me the secret of how to market a small law firm like mine using direct mail advertising, I could not find one.

I knew marketing by direct mail worked. I just didn’t know how. I started to become one of those weak, bitter lawyers more than willing to back stab the lawyers actually succeeding by marketing their law firms through these direct mail advertising strategies I didn’t understand. I began to spout out to anyone who would listen about how “unethical” the practice of sending out mailed solicitations was, when truth be told I was dying to understand the power of these mailings that were undercutting my business.

You may have been conditioned to avoid direct mail advertising or have tried doing it on your own and come to the conclusion that you just don’t know how to make it work. Worse still, you may be wondering why advertising by direct mail has never been brought to your attention.

Speaking as a defense attorney, direct mail advertising as a marketing plan to get clients is not going away. Why? Because for the select few who know how to use mailings properly, it works as an answer as to how to get the cases all lawyers are looking for. Thankfully, most lawyers are happy to eliminate my competition by spreading the word that advertising by mail does not work or is “unethical.” The more dumb lawyers out there the better for me, and potentially you.